Set a benchmark with thick accumulation and thin growth, and explore the industrial innovation code of racing tyres

Business environment is an important embodiment of economic soft power and comprehensive competitiveness. In the past two years since the establishment of the Qingdao Free Trade Zone, based on the new development pattern of service, it has given full play to the driving force of institutional innovation engine and continuously optimized and improved the business environment.

Since its entry into the Qingdao Free Trade Zone, Sailun Group has enjoyed a strong momentum of development under the support of a series of favorable policies and targeted services from relevant departments of the Free Trade Zone Management Committee. In 2021, the operating revenue will reach 18 billion yuan, and the scale of comprehensive income ranks the 15th in the world. In 2022, Sailun Tire was listed in the 17th "Top 500 Asian brands" with a brand value of 68.568 billion yuan, and was rated as the "Top 10 influential brands of China's tires" in 2022, demonstrating excellent brand influence.

Innovation is the soul of an enterprise's survival and development. Since its birth, Sailun Group has brought its own genes of innovation and advancement. The Sailun Group, established in 2002, is the scientific research demonstration base of the National Rubber and Tire Engineering and Technology Research Center, and also the first information-based production demonstration base in China that integrates new materials, new technologies, new equipment, new processes, and new management models. Relying on the industrial chain advantages of the National Rubber and Tire Engineering Technology Research Center, the Group is committed to promoting the high-quality development of the rubber tire industry with advanced technology.

In recent years, with the service support of the Qingdao Free Trade Zone, Sailun Group has adhered to innovation-driven, increased investment in research and development, strengthened basic research and helped promote high-quality development of the industry.

For example, the "liquid gold" green tire produced by Sailun Group based on the "liquid gold" rubber new material prepared by the world's first chemical rubber mixing technology has reached the Class A standard of EU labeling regulations in terms of wet skid resistance and rolling resistance index; At the International Tyre Exhibition in Cologne, Germany, held on May 25, 2022, the world's authoritative third party certification body, Germany T →V-S →D, issued a test certificate for the race wheel. The test results showed that the performance of "liquid gold" semi-steel tyres was better than that of international first-tier brand products, of which four tyres obtained the T →V MARK certificate at the same time, creating the best performance of Chinese tyre enterprises in the field of rubber tyres in the world, It broke the monopoly of foreign first-tier brands on the domestic high-end market. In terms of the construction of innovation platform, Race Wheel undertook the construction of national innovation platforms such as the National Enterprise Technology Center, the National Engineering Research Center for Advanced Tire Equipment and Key Materials, and was selected as the "chain owner" of the key industrial chain in Shandong Province, the "top ten" industrial cluster leader in Shandong Province, the new generation "Qingdao Golden Flower" cultivation enterprise, and the Qingdao technological innovation demonstration enterprise, and was awarded the title of "digital pilot enterprise of the Ministry of Industry and Information Technology" Shandong Province manufacturing industry single champion and other honors.

In addition, enterprise innovation is also reflected in internal management. Sailun Group actively encourages all people to innovate with a fault-tolerant attitude internally.

Because of this good innovation environment, the race round has made many breakthroughs in the application of new materials, industrial Internet and other aspects, stimulated the enthusiasm of high-end talents in research and development and innovation, also made the transformation of scientific and technological achievements into productivity more efficient, and made enterprise development and scientific and technological research and development more dynamic.

In the three years of the epidemic, in the face of the difficult market environment, Sailun Group, while facing the difficulties and striving for strength, insisted on taking the road of brand internationalization, and constantly promoted the transformation and upgrading of traditional manufacturing industry by accelerating the globalization strategy, leading scientific and technological innovation, and building corporate culture, so as to promote the high-quality development of enterprises. In 2022, the tyre was listed in the 17th "Top 500 Asian brands" with a brand value of 68.568 billion yuan, and was rated as the "Top 10 influential brands of Chinese tyres" in 2022, highlighting the strong brand influence of the tyre.

In addition, in this series of interviews with enterprises in the Free Trade Zone, Sun Huabei, the director of the office of Sailun Group, said that during the "Fourteenth Five-Year Plan" period, Sailun Group will rely on the advantages of the development model of the entire rubber industry chain, take the "liquid gold" new material as the core of the high-quality development of the industry chain, and use the "rubber chain cloud" as the means of industrial chain integration to build the most influential rubber industry base in China and even in the world.

In 2021, the project was listed as a major supporting project for the transformation of new and old kinetic energy during the "Fourteenth Five-Year Plan" of Shandong Province, a major advanced manufacturing project in the "Fourteenth Five-Year Plan for National Economic and Social Development of Shandong Province and the Outline of the Long-term Goals for 2035", and a major project in Shandong Province. After completion, it will realize the "internal circulation" of upstream and downstream industries with the existing 10 billion level projects such as Qingdao Special Steel, Qingdao Gulf Group and Jinneng Chemical, extend and expand the industrial chain, and promote the construction of 100 billion level industrial clusters.

In addition, for enterprises, investment is not only the basis for maintaining simple reproduction, but also the necessary condition for expanding reproduction and moving towards high-quality development.

Not long ago, Sailun Group released two major investment plans, which proposed to invest 15.181 billion yuan in the construction of "30 million sets of high-performance radial tires and 150000 tons of off-road tires per year", and about 2.3 billion yuan in the construction of "500000 tons of functional new materials per year". The total investment of the two projects reached 17.48 billion yuan, the largest amount of local investment of listed companies in Qingdao. After the completion of the project, the design capacity of racing tyres will exceed 114 million and become the "annual production of 100 million tyres club".

In the future, Sailun Group will continue to take "making a good tire" as its mission, and give full play to its leading and demonstration role as an advanced manufacturing enterprise under the promotion of the innovative mechanism of business fertile land in the Qingdao Free Trade Zone, so as to promote the high-quality development of the industry in the Qingdao area of the Free Trade Zone.

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