Since 2022, tire companies have begun to focus more on India's production capacity. Among them, Maggis announced an investment of up to US $100 million in India's tire production capacity in 2022; Bridgestone said that it had invested 20 billion rupees (about 1.642 billion yuan) in India to expand the production capacity of large size and high value tires in two factories to meet the growing demand for SUV and other auto tires and new energy auto tires.
On February 8, 2023, Bridgestone again released a new investment plan for India - to invest 6 billion rupees (about 493 million yuan) to increase the capacity of passenger car tires and meet the country's growing demand for high-quality passenger car tires.
6 billion investment hit the market
The investment of nearly 6 billion rupees will not only be used to upgrade the original capacity, but also to increase the capacity of its Chakan plant in Pune, India. Public information shows that the 6 billion rupees investment will be carried out in three years.
Bridgestone attaches great importance to this investment in India. According to the tire manufacturer, its Indian company is introducing its global technology and manufacturing for the Indian market to meet the diversified needs of Indian car owners for fuel-saving and higher-quality products. At the same time, this upgrade and new capacity will also make Bridgestone tyres more suitable for the improved road quality in India.
It is reported that the Chakan plant in Bridgestone Pune started production in 2013. In order to achieve the sustainable manufacturing development goal, the plant currently uses sustainable energy including solar power plant and carbon neutral biomass fuel boiler plant to participate in tire manufacturing.
Bridgestone's sustainable development
In addition to upgrading India's tire capacity, Bridgestone, as a global leader in tire technology, has also continuously upgraded and expanded its global capacity in recent years. Bridgestone said that in order to continue to provide sustainable mobile solutions, Bridgestone has invested 70 million euros (about 510 million yuan).
The Indian factories mentioned above are achieving the sustainable development goals of Bridgestone through the production mode, and also providing excellent mobile solutions for the Indian automobile industry.
In September 2022, Bridgestone India launched "Sturdo" tyres with longer service life for the passenger car market. The tire uses special tread compound, which can prolong the tire life by 29%; At the same time, the tyre is "handy" for rough roads - even if the road condition is poor, the tyre handling performance is still stable.
In addition, Bridgestone India also has the Ecopia tire series. These tires are designed with a combination of light and solid materials, which can improve fuel efficiency and reduce carbon emissions. In terms of production capacity and products, the Chakan plant in Pune, India is implementing the sustainable development concept of Bridgestone through continuous upgrading.
Chakan Plant, Pune, India
Bridgestone began operations in India in 1996. Two years later, it established its first manufacturing plant in Heda, Madhya Pradesh. In 2013, Bridgestone added another factory in Chakan, Pune, to increase its capacity in India.
With the continuous expansion of production capacity, Bridgestone's market share in India continued to increase from 2013 to 2022. It seized the opportunity of the explosion of Indian car ownership, continuously increased its sales in the Indian market, and opened up new development space for its global tire sales.
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