After the Spring Festival, tire enterprises began to work one after another to start the new year's tire business. For the new year's strategic plan, business strategy, tire dealers, retail stores and other arrangements need to be re-planned. With the ever-changing market, tire enterprises need to hold a dealer conference to communicate strategic deployment with various partners. Let's take a look at the market information delivered at the conference of many tire enterprises.
On January 31, 2023, Zhongce Rubber Group held the 2023 dealer conference of Zhongce Rubber Group (China) in Hangzhou with the theme of "starting a new journey with high-quality development, creating a brilliant future". Shen Jinrong, the secretary of the Party Committee and the general manager of the chairman of the board of directors of Zhongce Rubber Group, delivered an important speech. He said that Zhongce Rubber has made proud achievements in the past year.
Shen Jinrong stressed that in the beginning of 2023, China Policy Group put forward the brand promotion strategy. Chinese tires can not develop in a disorderly way as in the past few years, and Chinese manufacturing can no longer be positioned in the world as in the past few decades. As a leading enterprise in China, Zhongce Rubber has the ability and responsibility to revitalize the brand effect of China's tires.
Ge Guorong, senior vice general manager of Zhongce Rubber Group, said: Zhongce will not forget its original intention, develop with high quality, and work together with partners to create brilliance. In 2023, China Policy's support for channels will also be more pragmatic and effective, expanding more service projects. Therefore, the channel needs to re-examine the value of users. The management ability and mining ability of users directly determine its core competitiveness.
In the future, it is normal for the market to be stormy, the state of mind to be weatherproof, and the state to be weatherproof. Mr. Ge stressed that the solution is to strengthen the risk response ability, face adversity, look at the foot and keep going; Maintain strategic focus, set the direction, find the right person, arrange the situation and use the money well; The proportion of soft power continues to increase; Zhongce Rubber's cross-blood commercial organizations will become the main body of the market and the ecological core; Be the leader of the ecological chain and promote the sustainable development of upstream and downstream; We should have confidence to further carry forward the family business and become experts in the tire distribution industry.
On January 28, 2023, the 2023 annual domestic marketing conference of Linglong Tires - TBR special session was successfully held in Zhaoyuan, Shandong Province, with the theme of "aiming at the new navigation mark and starting a new journey". At this meeting, Chairman Wang Feng of Linglong Tire analyzed and summarized the marketing work in 2022, and made a detailed analysis of the market economic situation after the opening of the epidemic policy, and made a specific plan for jointly seizing the market opportunity with dealers in 2023.
In view of the overall plan of the company in 2023 and the new market demand, Linglong Tire has carried out the overall layout of product research and development at the same time. In 2023, Linglong Tire will further subdivide the market, and carry out targeted product R&D matching according to the different needs of different models, different road conditions, different regions, different scenarios and other aspects, so as to continuously improve the product system construction to meet the diversified needs of the market.
On January 12, 2023, the 2023 General Motors Dealer Marketing Summit with the theme of "Cohesion, Creating the Future Together" was successfully held.
Gu Cui, the chairman of General Motors, proposed that in 2023, General Motors will make joint efforts in both domestic and foreign markets, rely on China, Thailand and Cambodia to share resources and complement each other's advantages, accelerate the strategic layout and rapid development of global channel networks, run out of the acceleration of both production and sales, and continue to strive for the goal of "10 billion General Motors".
The year 2023 is a new starting point for China's tire industry to break the situation. Facing the new opportunities, General Motors will continue to deepen its 5X strategic plan, focus on "one new and three modernizations", and do a good job in six aspects - fully attract talents, fully expand channels, fully open new products, fully reduce costs, and fully increase benefits. I hope that all members of General Motors will work hard and work together to achieve the goal of "10 billion General Motors"!
On December 26, 2022, the 2023 sales work conference of Guizhou Tire Co., Ltd. with the theme of "new era, new journey and new mission" was held in Guiyang International Ecological Conference Center.
At the meeting, Xiong Chaoyang, vice chairman of Guizhou Tire, made an opening speech and shared with everyone the key work of Guizhou Tire in 2022 and the goal and development plan for 2023.
Guizhou Tire continues to take the development of new industrialization as the direction, face the difficulties, expand the industrial chain and develop circular economy, increase investment in technology research and development, promote the development and upgrading of green tires, strengthen the digital construction of channels and other measures, accelerate the construction of 380000 all-steel radial tire intelligent manufacturing projects, Vietnam Phase II project construction and other new projects, and promote the internationalization and intelligence of Guizhou tires Green, high-quality and sustainable development can reward shareholders, employees and customers and create greater value for users.
From January 28 to January 31, 2023, Wanli Tire held a dealer meeting. At the meeting, Cao Jidong, secretary of the Party Committee and general manager of Wanli Tire, addressed the guests.
Cao Guodong, the secretary of the Party Committee and general manager of Wanli Tire, said that in 2023, Wanli Tire will continue to innovate and innovate with the general tone of "new starting point, new sailing, new entrepreneurship and new starting", and comprehensively promote the high-quality development of Wanli Tire through innovative marketing model, strengthening channel construction and brand publicity, and improving internal management mechanism.
The year 2023 is the first year of the high-quality development of Wanli Tire. Under the new situation, new opportunities and new challenges, the company will continue to carry out the "headquarters+base" management mode, innovate the marketing mode, improve the mechanism of the interest community between the company and customers, formulate the medium and long-term brand strategy, improve the construction of the internal management mechanism of marketing, and create a marketing mode with enterprise characteristics and sustainable development from many aspects.
If tire enterprises want to play a good role in the opening war of 2023, they should put forward their own strategic plan, and win-win cooperation with partners is the general direction. For 2023, tire enterprises are full of expectations. I hope that tire enterprises can reach a higher level in 2023 and continue to write new tire legends.
Disclaimer: The image materials and articles of this platform are from the network, so the copyright belongs to the original author. If it infringes your copyright and interests, please contact us, we apologize and delete it quickly. Source: tire business
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