In 2021, in order to promote the "Shandong Tire Brand Overseas Promotion Action", the County Council for the Promotion of International Trade will implement the tire brand overseas promotion action based on industrial advantages and expand to the field of auto parts. It has explored a development path of domestic and overseas interaction, online and offline integration, and precision service industry, and has written a new chapter in "brand marketing".
Under the epidemic situation, it has become more difficult for companies to go abroad to explore markets. The County Council for the Promotion of International Trade has used the tire exhibition online exhibition and the ZOOM platform to move the brand overseas promotion to "online". This year, RCEP member countries, Russia, Kazakhstan, and Brazil have been launched 3 events The tire brand promotion campaign and a Russian auto parts brand promotion campaign attracted more than 100 domestic and foreign tire and auto parts companies and distributors, including more than 70 well-known overseas companies, and achieved more than 400 "one-to-one" matchmaking between China and foreign countries, and the intention was reached on site. More than 120 customers.
At present, Yongsheng Group has reached a trade order with TYRES4U PTY LIMITED in Australia, and the annual trade volume is about 1.5 million US dollars. Huasheng Rubber and Aziz from Kazakhstan, Franshion Rubber and AMUR-TORG from Russia, and Yongzheng Auto Parts and Lt Wheel from Russia have reached cooperation intentions.
Through the development of brand promotion activities, the RCEP member countries have deepened their understanding of Shandong Tire and demonstrated the comprehensive strength of the Tire Capital. Through the digital platform, it has promoted cloud negotiation, cloud docking, and cloud matching between Chinese and foreign companies. Not only does it help companies to acquire and accumulate customers, it is also to increase Shandong Tire’s overseas market share, increase the visibility and influence of Shandong Tire’s brand, and establish a Chinese-made and Chinese brand image.
Disclaimer: The picture materials and articles on this platform are from the Internet, so the copyright belongs to the original author. If your copyright and interests are infringed, please contact us. We apologize and delete it quickly. Source of the article: China Tire Business Network
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2022-02-11
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