With the gradual liberalization of epidemic prevention policy, people's travel and logistics transportation are no longer hindered. Tire stores and dealers have no business to deal with, and the dilemma of getting more and more rolled is being alleviated. Therefore, tire stores have committed problems in tightening. Many common shortcomings of tires will become more obvious when the tire business rebounds. Especially in the nearly three years of epidemic, some tire people have forgotten their business skills when the tire business was booming. When the tire business resumed, some tire people developed shortcomings that may make the tire business worse and worse.
Today's tire market and even the automotive aftermarket have completely changed. There are many tricks and intrigues everywhere. Consumers and stores, dealers and manufacturers are also enemies and friends. Whoever makes mistakes depends on his ability. Unlike the vast tire market in the past, where everyone has a bite to eat, the current tire stores have to work together to keep warm or forge iron. However, most of the tyre workers are not aware of the situation. They only complain about the lack of customers and the loss of profits. They don't know how to operate at all. The tyre store owner gave a blind command and finally survived the storm of the epidemic. Don't capsize in the gutter.
Labor cost can not be saved, talent is the most important
Tires are for tire stores, dealers and manufacturers. People determine business. For tire stores, in order to save costs during the epidemic, we can use fewer people and use apprentices instead of skilled workers. But now the tire business is about to recover. Learning the skills of apprentices is not enough to solve all problems, especially when encountering various difficulties and miscellaneous diseases. If problems are not handled properly, it may cause greater losses. The tire apprentices without rich professional skills and experience will also have non-standard operations, which will make customers feel that your tire store is not professional and fooling. As a service type store, the reputation is the most troublesome. This is why some tire stores are full of repeat customers while others are not.
For dealers and manufacturers, talents are also the most important. Dealers need capable people to expand the tire market, and manufacturers need high-end talents to develop new technologies and products. The strength of tyre dealers and tyre manufacturers is essentially a competition between the number of talents and their capabilities. Long term salespeople should know that tire dealers rely on their comprehensive strength to run away from customers. Tire salesmen drink, brag and make contacts just to order, but not everyone can succeed. Some tire salesmen enjoy themselves more than those who run away from customers every day. Tire manufacturers live on R&D and innovation, and a new product can even save a tire enterprise. Nowadays, tire enterprises are all popular in production, education and research, and engaging in various research institutes is essentially a competition for talents, so the cultivation of talents is very important, whether it is tire stores, dealers or manufacturers.
Chaotic management, leading only introduction
From tire stores to tire enterprises, the power of leaders is unlimited, which is also a disadvantage of Chinese corporate culture. For the tire store, the owner of the tire store has the final say on everything, even the final say on the tire screws, which makes everyone dare not make their own decisions. No problem for the apprentice, but for the teacher Fu, it may be a big problem, especially for the experienced magnates, who are much more skilled than the tire store owner. They have to listen to the tire store owner for everything. It is likely that the tire store owner is wrong, so they should listen. It's up to you to come back with a problem. How can such a technology giant bear it. So many tire stores can't keep people at all, which is the reason why they can't keep people even if the owners of tire stores hire people with high salaries. The owners of tire stores only complain that it is difficult to hire people, and never think that it is the result of their own lack of management and cronyism.
Moreover, for a small tire store, it is even more serious for tire dealers and tire manufacturers with hundreds of people. Serious accidents may occur due to improper management. Every year, we can hear that accidents caused by improper management in a tire factory, whether environmental punishment or explosion and fire, are very serious.
The confusion of management will also lead to the decline of production and transportation efficiency and affect the profitability of tire enterprises. Almost all tire enterprises that have gone bankrupt have the problem of improper management. However, some tire dealers and tire manufacturers have no strategy since the boss himself, and blind people command blind people, and the following is even more chaotic. As a result, the commander made the original chaotic business worse, and even went on the illegal road. Some tire owners may drive the company down without knowing how their enterprises went bankrupt. Some tire enterprises and dealers have a serious bureaucratic system. Seven of the ten employees are leaders. Their work efficiency is extremely low. In the face of the rapidly changing market, they respond more slowly than sloth. Other tire enterprises and dealers have already seized the opportunity to take off. You are still following the tradition step by step. Then who will not be eliminated?
Marketing, only understand sales, not business
For the tire business, the most important thing is to do business. All tires are of the same quality. People's brands sell one truck a day, but your brand hasn't sold even one. This is typical of focusing only on sales and not knowing anything about brand product management. Tyre products are commodities, which need packaging and publicity to generate value, or they will push waste products. Take China's passenger car tire market as an example. Michelin tires must sell better than domestic 18 line tires. Michelin tires of the same quality are worth money if printed on them, which is the brand value.
Many Chinese tire enterprises are aware that Chinese tires are inferior to foreign tires, so their improved technology has caught up with or even surpassed foreign brands of tires, of course, this is the product itself. But there is nothing to match it. It's like all college students are dressed like beggars in a suit and leather shoes. Who do you think is knowledgeable? As a part that needs to be installed on the vehicle, consumers cannot directly experience the performance, so the soft power of brand, service and after-sales has become a crucial factor. Of course, it does not mean that the product is unimportant, but when the product is OK, others must follow.
Therefore, the epidemic is about to pass, and China's tire market is about to turn a new page. Tirers must get rid of their previous problems and embrace a new era. In the era of Internet big data, the production, channel, retail and service of transparent tires connected with everything will change. This is full of opportunities and crises. After the business resumes, it depends on how the tyre people choose.
Disclaimer: The image materials and articles of this platform are from the network, so the copyright belongs to the original author. If it infringes your copyright and interests, please contact us, and we apologize and delete them quickly. Source: Tire Business
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