Michelin announced the establishment of a long-term partnership with Sennder, a European digital freight company, to provide special tire selection and a series of service solutions for its freight logistics fleet, in order to reduce fleet operating costs while reducing fleet operating costs. Improve transportation efficiency, reduce carbon emissions, and achieve sustainable travel.
It is understood that over the past 130 years, Michelin has always been committed to improving the sustainable travel experience in the future, and its achievements are reflected in the many achievements in tire research and development, services and solutions. The cooperation with Sennder this time includes the provision of Michelin's low rolling resistance, fuel-efficient, and long-distance customized tire combination, aiming to improve the efficiency and sustainability of the entire road transportation. Freight fleets can choose the most suitable tires according to their own needs. In addition, Michelin provides tread retreading services to further improve the efficiency of the use of tires.
Philp Cordes, Vice President of Michelin Nordic B2B Marketing, said: “Michelin attaches great importance to digital mobility and fleet solutions. As far as Europe is concerned, 1,000 Michelin employees are already engaged in digital services and solutions. We look forward to working with Sennder. Cooperation can accelerate the innovation and development of related businesses."
"In order to achieve a sustainable future for road transport in Europe, innovation is at the core of Sennder's cooperation with Michelin, benefiting carriers and shippers in many ways." Sennder's head of value-added services Franck Marcaire said, "Our operating fleet is now easily accessible digitally High-quality Michelin tire services. At the same time, Michelin's low-rolling resistance tires and retreading services are perfectly compatible with Sennder's digital logistics products built around data and low-carbon fuels."
Sennder, established in 2015, is a leading digital freight forwarder in Europe, focusing on the digitalization and automated management of road transportation processes. There are currently more than 10,000 connected freight vehicles throughout Europe. Sennder and Michelin's cooperation projects will first focus on the Nordic region and Iberia, and plans to gradually expand to other European markets in 2021.
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