In 2022, the tire market demand will still be strong, and the brand value of major tire companies will continue to rise. Today, in the "World's Most Valuable Tire Brands List" (Tyres 15 2022) by Brand Finance, several tire brands have achieved brand value upgrades. Among them, the most surprising is that Giti ranks among the top ten of the list with a brand value of 772 million US dollars (about 4.887 billion yuan).
Brand influence
The list is released by Brand Finance, an international authoritative brand value evaluation agency. The brand value ranking is based on a comprehensive evaluation of brand influence, brand strength, brand influence x brand strength, and brand value calculation. According to these criteria, in 2022, with a brand value of US$772 million, Giti Tire will be ranked 10th in the "World's Most Valuable Tire Brands" list, which is also the first time it has entered the list.
In terms of brand influence, as a multinational tire company with 70 years of industry experience, Giti Tire provides product support for various types of vehicles such as sedans, SUVs, off-road vehicles, racing cars, light trucks, light buses, trucks and buses. One of the largest tire manufacturers.
Giti's high brand influence is also reflected in the growth of its original equipment market share - Giti Tire, combined with its strong development in core areas such as technology, marketing and quality management, has won global OEMs including General Motors Numerous awards for partners. The efforts in the original equipment market also helped Giti achieve the expansion of the replacement market share and the promotion of brand recognition. In the future, Giti Tire will continue to strengthen its investment in new technologies to meet the growing demand for original auto parts.
At the same time, Giti has also been committed to improving the foresight of its brand to adapt to diversified market demands. It provides comprehensive and digital services such as the comprehensive R&D platform AdvanZtech, global website and B2B ordering platform, which can provide every customer with mobile solutions, and play an indispensable role in the global transportation industry, enjoying great popularity among car owners. High reputation.
In the Chinese market, the strength of Giti Tire should not be underestimated. The supporting and replacement markets have developed at the same time and have become a favorite brand of many car owners, which just reflects the excellent product quality and strong brand influence of Giti Tire.
brand power
With its excellent brand, products, services and technological advantages, Giti has become a strategic partner of many well-known international auto manufacturers; at the same time, with its flexible digital thinking mode, it has successfully overcome the difficulties brought by the epidemic together with its partners and customers. It has laid a favorable foundation for continuous development, and has continuously grown into a leader in the field of tires and technology.
At present, Giti is expanding its global tire production capacity. It has 8 world-class green tire manufacturing plants and 5 R&D and tire testing centers in the three major producing countries of China, Indonesia and the United States, providing more than 260 types of passenger vehicles and tires to the world. More than 375 truck models. At the same time, it has offices in 12 countries and more than 70,000 sales outlets in more than 130 countries, realizing global product and service support.
In the future, Giti Tire will continue to adhere to the spirit of "lean manufacturing" in Singapore, and integrate the concept of "exploration" into all aspects of R&D, production, products and services, from sports events to cross-border cooperation, and continue to strive to become the first choice of Chinese car owners. tire brand.
Brand Value
The tire market is changing rapidly. In 2021, Giti has withstood various pressures and ushered in a steady increase in sales and sales. Among them, the continuous hot sales of star products and the continuous launch of flagship new products jointly promote the re-upgrade of Giti brand value!
In the fourth quarter of 2021, Giti Tire will launch a new product again - the new high-end passenger car tire, the Driving Control P10. The release of the first flagship product in the G6 era will not only further expand the product matrix of Giti tires, but will also better meet the needs of consumers including new energy vehicle owners for precise tire control, quietness and comfort, green and low-carbon, long-lasting battery life, etc. The launch and sales of new products will continue to help Giti Tire continue to expand its market share in the future.
In the future, Giti Tire will continue to be committed to implementing sustainable development strategies and actions, and will continue to provide high-quality products and excellent service support to consumers around the world.
Disclaimer: The picture materials and articles on this platform come from the Internet, so the copyright belongs to the original author. If there is any infringement on your copyright and interests, please contact us, we apologize and delete it quickly. Article source: Tire Business
Latest news
- The Combination and Foaming Process of
- Famous tire enterprise with multiple d
- Ministry of Commerce Initiate a final
- The Effect of Carbon Black on the Cutt
- Stop work orders encounter rising pric
- Lanzhou Petrochemical's carboxylated n
Contact us
- ADD: Room 4210, CEC Business Hall, No. 121-4, Nanjing South Street, Heping District, Shenyang
- TEL: 13644907299
- FAX: 024-25361668
- E-mail: boss@long-green.cn
> Company new