Recently, Guangrao County, Dongying, Shandong Province recently announced the key project of "smart transformation and digital transformation", which aims to promote local tire enterprises to achieve Digital transformation. It is understood that seven projects from five enterprises, including Huasheng Rubber, Yongsheng Rubber, Xingda Tire, Santai Rubber, and Yuanxin Tire, have been selected for the list.
For tire enterprises in Guangrao County, it is of great significance to implement the project of "intelligent transformation and digital transformation". Digital transformation will help enterprises improve production efficiency, reduce production costs, and improve product quality and competitiveness. This move is also in line with the current trend of transformation and upgrading of the manufacturing industry, and will inject new impetus into the economic development of Guangrao County.
According to reports, after years of hard work, Guangrao Tire has broken away from its previous impression and begun to move towards standardization. With the support of policies, from export to investment promotion, Guangrao Tire has gradually begun to return to the mainstream. In 2022, it is expected to achieve tire exports of 22.2 billion yuan, a year-on-year increase of 10%, accounting for 89% of the total export volume of the county.
Among them, 5.97 billion yuan was from the Middle East and 3.91 billion yuan was from Africa, accounting for 26.9% and 17.6% of the total tire exports, respectively. As the characteristic leading industry of Guangrao County, the rubber tire industry has formed an industrial system centering on rubber tires and integrating steel cord, tire cord fabric, rubber additives, tire molds, tire capsules, and carbon black. It has been successfully selected as one of the "Top Ten" industries in Shandong Province, the "Wild Goose Formation" cluster, and the provincial characteristic industrial cluster.
The saying 'world tires look at China, Chinese tires look at Shandong, and Shandong tires look at Guangrao' remains unchanged in 2022. However, Guangrao Tire itself has undergone some subtle changes - after experiencing outdated production capacity elimination, industry reshuffle, and integration and restructuring, Guangrao Tire is presenting us with a new vision.
In the Dongying Rubber Tire Industry Development Plan (2023-2025) (Public Consultation Draft) issued by Dongying City, which is affiliated to Guangrao County, it is mentioned that by 2025, the concentration of Dongying rubber tire industry will be further improved, the industrial chain will be further optimized, and efforts will be concentrated to cultivate 3-5 global leading enterprises, a batch of "specialized, special and new" rubber supporting enterprises, and build a domestic leading A world-class high-end rubber tire industry base.
With the continuous upgrading and expansion of production capacity, Dongying Tire is expected to achieve a revenue target of over 65 billion yuan by 2025. Meanwhile, with the continuous increase in the scale of tire enterprises, there are expected to be more than four tire enterprises with a scale of over 5 billion yuan; At the same time, more than 8 tire companies will enter the global top 75 tire companies; 1 tire company newly listed and 2 new listed companies as backup forces.
In order to achieve this goal, Dongying is currently increasing its investment in production capacity. According to incomplete statistics, as of now. The total investment amount of rubber tires and supporting projects under construction and proposed in Dongying City has reached 3.32 billion yuan, involving an annual production capacity of more than 5 million.
So in the future, Guangrao and even Dongying tires will continue to play an important role on the tire stage in China and even the world.
Disclaimer: The image materials and articles on this platform come from the internet, so the copyright belongs to the original author. If any infringement is caused to your copyright and interests, please contact us. We apologize deeply and promptly delete it. Article source: Tire Business
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