Referring to the pattern of the tire industry in China and even the world, Shandong is a place that cannot be bypassed by any means. In the 2022 Top 75 list of tires, there are 20 Shandong enterprises on the list. From output to market share, Shandong tires firmly occupy the top spot, so why Shandong? What does Shandong mean for the tire industry?
Although today, in terms of volume, Shandong is a well-deserved leader in production capacity in China and the world, even in China, the start of Shandong tires is not too early.
After all, the birthplace of the first all-steel tire and the first radial car tire in China's industrial history is in Shanghai, which was once the cradle of China's industrial modernization. However, in the matter of tire building, "first being fat is not considered fat, and then being fat collapses the kang.". Shandong, which has advanced from behind, is truly endowed with unique talents. After all, "The world tires look at China, while Chinese tires look at Shandong.".
First of all, as the largest industrial province in the north, Shandong has a rich industrial base in chemical and other related industries. In particular, with the development of Shengli Oilfield in Dongying, a number of surrounding private land refining enterprises have gained opportunities for rapid development. While accumulating social funds for later tire enterprises, these land refining enterprises have also contributed oil, natural gas, and other raw materials to the tire manufacturing industry.
Secondly, Shandong, which faces the sea, has a large number of deepwater ports in itself, and has unique advantages in the import and export of goods. At the same time, Qingdao University of Science and Technology, formerly known as Shandong University of Chemical Technology and known as the "Huangpu Military Academy" in the rubber industry, is the earliest institution of higher learning in China to offer rubber related majors, and has successively trained more than 100000 professional and technical talents in the rubber field in China. In addition to professional and technical talents, the most populous province, the hardworking and capable Shandong people have also built the foundation of China's tire industry with sweat and muscle.
Finally, the developed industrial base not only provides sufficient production materials and funds for Shandong tires, but also provides a sufficiently broad market hinterland for Shandong tires. As a major heavy truck production province, China National Heavy Duty Truck, Weichai Power, and even the equally close XCMG Group have contributed a large number of orders to Shandong tire enterprises, which is also an important foundation for Chinese tire enterprises to surpass foreign investment in the field of all steel tires.
In the final analysis, the timing, location, and people are all ready, and it is difficult for Shandong not to become a major tire province. Among a group of Shandong enterprises, enterprises represented by Linglong, Sailun, and Triangle have indeed taken their own path.
For a long time, including many Shandong tire companies, while the tire industry has been developing at a high speed, conditions such as low concentration, product homogeneity, low-end overcapacity, and low industry profit margins have also seriously affected the sustainable and healthy development of the industry.
In particular, in 2021, the total sales volume of the top 75 tire companies was 143.925 billion US dollars, while the total sales volume of 35 Chinese tire companies was 30.358 billion US dollars, accounting for only 21.09%; Only about $7 billion more than the French Michelin family.
On the other hand, after more than a decade of industry reshuffle and capacity reduction, companies such as Linglong and Sailun are represented on the high-end road. Shandong tire companies have also taken the most crucial first step. In the first three quarters of 2022, China has surpassed Germany to become the world's second largest automobile exporter, with the production, sales, and export volume of new energy vehicles remaining the world's first.
In the competition for "new" and "old" energy vehicles, a large number of Shandong enterprises have seized the historical opportunity to face the centennial changes in the automotive industry and take the opportunity to "overtake on curves.".
Through a series of methods such as overseas layout, technological transformation, capacity expansion, and research and development of new products, many Shandong tire brands are already similar to foreign brands in terms of product strength and after-sales service.
Starting from the production capacity of the leading enterprise, Shandong Tire has finally weathered the long road of catching up and is poised to embark on a new journey starting point.
In today's Shandong Province, the Peninsula tire industry clusters dominated by Qingdao, Yantai, and Weihai, and the Lubei tire industry clusters dominated by Guangrao and Shouguang are taking shape.
In the future, although tire companies in Shandong will still present a situation of separation of powers, a few companies will have the opportunity to master more production capacity after undergoing a major reshuffle. This elimination competition, which starts from the bottom of the industry, will enable more and more enterprises to focus on creating high-quality and high-value products. Shandong tire, takeoff imminent.
Disclaimer: The image materials and articles on this platform are from the internet, so the copyright belongs to the original author. If any infringement is caused to your copyright and interests, please contact us, and we apologize for it and promptly delete it. Source: Tire Business
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