Due to the soaring domestic car sales, the car tire market has been reshuffled again and again. Now the domestic tire market has become a battleground for major tire brands, and everyone hopes that they can occupy a pivotal position in the Chinese tire market.
Senior experts in the existing tire industry pointed out that there will be seven major trends in my country's tire market, which should be considered by our tire wholesale comrades who are struggling in the tire market.
The first major trend: With the electrification of vehicles and the continuous improvement of people's concept of green and low-carbon travel, green tires are recognized by most consumers. Therefore, both manufacturers and dealers must pay attention to the needs of consumers. With the footsteps of consumers, efforts are made to vigorously develop "green tires".
The second major trend: With the implementation of tire labeling laws in the United States, Japan, South Korea, the European Union and other countries, more and more tire companies have participated in my country in order to be in line with international standards. This can further promote the orderly and harmonious development of my country's tire wholesale market.
The third major trend: With the development of industry, industrial automation has spread to various industries. At present, tire manufacturers have applied automation to some tire production. In the future, comprehensive automation will replace mechanization. With the improvement of the technical level, the tire manufacturing level will also be greatly improved in terms of product quality and production efficiency.
The fourth major trend: At present, domestic tire manufacturers are in the era of a hundred flowers contending with each other. The overproduction of various small brand tires has seriously affected the domestic tire market. Many manufacturers are now facing the status quo of restructuring. We can't always be so contentious, there is an ancient adage of survival of the fittest since ancient times, so we are all waiting and seeing new challenges.
The fifth major trend: Now many brand tire manufacturers are building factories in Southeast Asia and other rubber raw material producing areas, which saves the transportation and other costs of raw materials. Now Southeast Asia has gradually become the destination of Chinese tire companies.
The sixth major trend: Since domestic tire companies are generally small-scale enterprises, there is still a big gap between the social production level and the international level in this fiercely competitive society. In this competitive environment of survival of the fittest, we should strive to develop technology and improve our tire quality. . Promotional activities and tire price reductions by various tire companies in my country have become a common means of expansion. Nowadays, more and more tire manufacturers in China realize that reducing tire prices and various promotional activities are not a good method in the tire industry. Now many tire companies have begun to realize this and have begun to improve tire quality and technology. brand war. my country's tire market will enter from a tire price war to a tire brand war.
Seventh major trend: Winter tires should be the fastest growing tire in the Chinese tire market. The reason for this development trend is that people's concept of car maintenance has also increased due to the improvement of domestic living standards. Because of the four distinct seasons in northern China, it is more and more common for people to change their winter tires in winter. The demand for winter tires increases as the temperature turns colder. Therefore, the domestic winter tire market will be the object of competition for major tire companies. Now Michelin tires, Dunlop tires, Bridgestone tires, Hankook tires and other major brands of tires have been constantly updated winter tires. Generally in August, major tire wholesalers have already started to sell winter tires, in order to meet the needs of customers.
In the increasingly fierce competition, if tire companies want to emerge in the upsurge of a hundred flowers contending and expand their market share, the primary task is to build a brand effect, adapt to the needs of customers, and conquer customers with excellent production technology and excellent tire quality. To bring customers environmentally friendly, more comfortable and more suitable tires for consumers. To make our tire brand become a household name, we must keep up with the trend of the tire market and go out of our own way.
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