On January 6, 2022, Linglong Tire, Tencent Cloud and Huazhi Intelligent signed the third-phase new retail contract based on the previous strategic cooperation. The three parties will integrate their superior capabilities and resources to comprehensively upgrade the Linglong smart marketing platform. High-level infrastructure such as data center and cloud computing base will create a benchmark for digital transformation in the tire industry.
Li Qiang, Vice President of Tencent and President of Tencent Smart Industry and Service Industry, Wang Feng, Chairman of Linglong Tire, and Xia Yanna, Chairman of Huazhi Intelligent, witnessed the signing.
In order to better empower channels and serve users, in 2019, Linglong, which kept pace with the times, actively embraced the wave of digitalization, and cooperated with Tencent Cloud and Huazhi Intelligence for the first time to build the world's first industrial Internet platform for the tire industry, and built a set of connections The intelligent marketing platform of "factory-dealer-store-consumer" improves the service quality and efficiency of the factory to the channel.
In 2020, under the environment of the impact of the epidemic and the severe damage to the tire industry, Linglong's smart retail platform helped Linglong tire to rise against the trend. With the successful transformation of smart marketing, the company's domestic retail market grew rapidly in 2020.
In July 2020, on the basis of the positive results achieved in the first phase of the new retail, the three parties signed a contract for the second phase, and in August 2021, the new retail 2.0 will be launched vigorously, connecting applications such as WeChat mini-programs and exclusive APPs to connect B-side and On the C side, a whole-process smart marketing platform has been built, through which the online and offline stores can be linked to reach users more efficiently and respond quickly to market demands.
In this signing, the three parties will continue to make in-depth explorations in smart marketing and industrial digitalization on the basis of previous successful practices. First of all, Linglong will rely on Tencent's accumulation of resources in the new retail industry and the technical strength of the cloud computing industry, through cloud computing, big data, artificial intelligence, information security and other technical and resource support to build a digital, intelligent and global Industrial Internet platform.
Secondly, Linglong will build an industry data center through this cooperation to jointly explore the unified data collection and management of various application scenarios in the tire and automotive aftermarket, provide data basis for partners at all levels in the industry chain, and promote the development of the tire industry industry chain. Standardization and digital development.
In addition, the three parties will jointly build a group-level big data platform and a private cloud platform, and build diversified capabilities such as data resources, data services, and data precipitation, forming an "industry cloud" that can cover the entire group and even the entire industry.
After the signing of the third phase of the contract, the three parties will comprehensively upgrade the Linglong smart marketing platform, and the digital operation of Linglong's new retail will be based on four core values: Build an omni-channel operation system, reach consumers at all touch points, realize closed-loop retail business services from omni-channel marketing, omni-channel order fulfillment to supply chain management, master omni-channel orders, improve operational efficiency, improve service quality, and establish an automotive aftermarket sector A new benchmark for digital marketing.
Disclaimer: The picture materials and articles on this platform come from the Internet, so the copyright belongs to the original author. If your copyright and interests are infringed, please contact us, we apologize and delete it quickly. Article source: Tire Business
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