2021 is coming to an end. In the past year, Linglong Tire has made breakthroughs in various tasks with the cooperation of all partners. In order to make a new journey in the new year and write a new chapter, on November 25th, Linglong Tire 2021 Passenger Car Tire Dealer Conference was held in Nanchang. Dealer representatives from East China, South China and other regions gathered in Nanchang to summarize the year 2021. Achievements, looking forward to a brand new 2022.
The head of the new retail development department of Linglong Tire reported to the dealer representatives on the development achievements of Linglong in 2021, and made an economic analysis based on the current market conditions, and made an overall plan for sales in 2022.
Raise the flag for orientation and seek out the layout of the article. In this year, the company adjusted the "6+6" strategy to the "7+5" strategic global layout. Based on the original five domestic production bases, the company completed the registration of the production bases in Tongchuan, Shaanxi and Hefei in Anhui in the second half of the year. The layout of the production bases was completed.
Green drive, supporting upgrades. This year, the company made efforts in the high-end supporting market to achieve green and high-quality growth. In September, Linglong's first batch of supporting Honda products was successfully assembled at the Guangqi Honda plant, marking that Linglong, as currently the only tire brand supplier of Guangqi Honda in mainland China, officially matched the main tires of Lingpai models. At the Guangzhou Auto Show on November 19, Honda e:NP1 was unveiled with a shocking appearance. Linglong's new generation of low-rolling resistance tires helped it interpret "dynamic" and "beauty".
At the same time, the company continued to innovate new energy vehicle tires, successfully supporting new energy vehicle brands such as FAW Hongqi, Honda, BYD, Renault Nissan, Dongfeng Nissan Venucia, etc. The new energy vehicle tire supporting business in the first half of the year increased by 385% year-on-year.
Channel innovation and new breakthroughs. In this year, the company started New Retail 2.0 centered on the marketing theme of "product + service + value", empowered channels and served users, and achieved brand-new breakthroughs in sales, channels, and brands.
In 2021, with the smooth advancement of new retail, Linglong launched a new sixth-generation product-Five New One High Series. While the sixth-generation products combine the high-quality and cost-effective advantages of the previous Linglong products, they re-endow the connotation of "new positioning, new products, new quality, new services, new prices, and high satisfaction".
Adhering to the original development intention of "high performance, high quality, and high added value", the sixth generation of products has gathered a number of independent research and development technology patents of Linglong, and the performance has achieved breakthrough development. Among them, SPORT MASTER, GRIP MASTER C/S, AR200 and other high-tech passenger car tires have been tested and evaluated by professional institutions. The overall performance is not inferior to the international big brands. In some performances, they are better than the same type of international brand tires. Market performance "redefines the new value of tires."
With the empowerment of the sixth-generation products, Linglong's domestic retail market share will increase significantly in 2021 against the trend. In the first three quarters, the company's domestic passenger car tire retail market sales increased by nearly 30%.
In August, Linglong New Retail 2.0 was officially launched, and the "Linglong Car Maintenance Station" applet was launched simultaneously, focusing on the company's sixth-generation products through the applet, and continuously introducing more abundant automotive aftermarket products, from the supply side to the consumer side. Get through and empower dealers, retail stores and users through digitalization.
At the same time, the company has simultaneously upgraded stores, vigorously promoted the construction of Linglong stores, and provided dealers and stores with operational capacity enhancement, training services, warehousing and logistics empowerment, and user consumption habits acquisition, etc., to help dealers and stores improve their core competition in an all-round way. force.
Under the simultaneous effect of the company's store building policy and sales policy, good news about Linglong's store building spread frequently. On August 29, the day when Linglong’s new retail 2.0 went online, the first batch of 6 “Linglong Car Raising Station” workshop stores nationwide opened in Yantai; on September 27, 18 stores opened in Zhengzhou; on October 27, 20 stores opened in Zhengzhou. Qingdao opened.
On the day of the meeting, 21 Linglong stores opened in Nanchang at the same time. This is another important achievement of the high-quality and rapid progress of Linglong's channel construction, and it marks the company's local market development to a new level. At the same time, another national automobile service chain organization-Baiyuan Jingyang has signed a contract to become Linglong's strategic partner. Both parties will use their respective advantages to jointly provide consumers with a professional car maintenance platform!
High-quality products and multiple dedicated services have attracted more and more users to join the Linglong car-raising station mini program. With the Linglong shops all over the country, users can come to their door to enjoy one-stop car maintenance services such as tire replacement, tire repair, car wash, and beauty at any time. , More efficient, more convenient, and comprehensively enhance user experience.
At the same time, in order to give users peace of mind, peace of mind, and worry-free after-sales service, Linglong provides a 5-year warranty for the sixth-generation passenger car tires, free tire replacement within 3 years, and half price replacement for any damage within 1 year. Tire’s after-sales service policy truly provides users with product guarantees to service guarantees, giving the products more use value.
In the era of the strong rise of the national tide, Linglong shoulders the mission of the Chinese tire brand to move upward. In the future, Linglong will root the core thinking of win-win cooperation and serving users in the overall development situation, continuously improve product quality, optimize product performance, accelerate service system construction, and work together with dealers and stores to move forward. End users bring better product value, service value and experience value!
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