In recent years, the tire price has been rising continuously, and the notice of price rise has already burst the circle of friends, which is not like the small trouble of domestic tire enterprises before. The current trend of rising prices has caught up in the torrent of rising prices from small tire factories to international giants. As 2023 is approaching, the notice of tire price rise is coming like a tide, and the tire people are left with despair. The raw materials are turbulent, but the tire market is dead hearted. I'm afraid that the tire makers can only usher in 2023 under the impact of rising prices.
In the second half of 2022, when the price of tires has risen, the tire people will have to go through 2022 with fear. Since the beginning of the fourth quarter, various tire enterprises have started the sprint mode in order to save their performance. Tire dealers and tire stores are also suffering, and there has been a huge wave of price increases at home and abroad. Not only small tire factories, but also tire giants have expressed that they can not withstand the impact of raw materials. When the terminal is not improving, tire businessmen can only sacrifice profits for sales.
If the tire price increase is only for small domestic tire enterprises, there is no need to worry, but international tire giants have issued price increase notices around the world. Now the tyre price rise is not only a concern of the Chinese tyre people, but also a concern of the world tyre people.
Foreign media reports show that Pirelli Tire North America will raise the price of passenger car and light truck tires on January 15, 2023. Pirelli said that the price would increase by up to 10%, depending on the tire production line and size. Tire manufacturers attributed this increase to "the changing market".
Bridgestone Americas will increase the price of passenger car and light truck tires sold in the United States and Canada in 2023. The company said that the price of Bridgestone, Firestone and Fuzion consumer tires will rise on January 1, 2023. Pricing adjustments will vary by channel and model level. Members of Bridgestone's tire replacement sales team will contact the customer and provide more detailed information.
Recently, Michelin tires are soaring all over the world. The Japanese market will increase the price of truck and bus tires, light truck tires and construction industry tires by 8% from January 3, 2023; The tire prices of all brands in the European market will be adjusted from January 1, 2023, and the price increase has not been disclosed at present; On January 1, 2023, the American market will raise its brand in the U.S. and Canadian markets, including passenger car and light truck tires, as well as road and mining commercial products and services, by as much as 9%.
On November 30, 2022, Shandong Linglong Tire released the TBR product price adjustment notice, which said that, due to the continuous high price of raw materials and bulk raw materials in the near future, the company's costs continued to increase. In order to provide better products and services, the company decided to raise the invoiced prices of all TBR brands and product lines in the domestic retail market by 3% from December 28, 2022.
On December 2, 2022, Shuangbiao Group (Jiangsu) Tire Co., Ltd. issued a notice on tire price adjustment. Due to the continuous rise of tire raw materials, the prices of Shuangqian, Huili, Huilixing TBR brands, and engineering industrial tires were increased by 3%. The price adjustment will be implemented from December 15, 2022.
The notice of price increase of Huasheng Rubber was issued as early as October. The tire price will be increased from December 1, 2022. The price of five brands under Huasheng Rubber will increase. The extent of price increase is unknown.
Recently, the tire raw materials have continued to fluctuate. After the low price of raw materials at the end of October, the rubber price just like a rocket. As of December 6, 2022, the rubber price has reached 12910 yuan/ton. The price of carbon black has soared all the way, and the important raw materials of tires have soared. The prospect of the tire industry is not optimistic.
This has had a serious impact on the production costs of tire enterprises, especially in the all steel tire market, which is extremely sensitive to the price of rubber. In addition, the epidemic situation and other factors have exerted pressure on the operating costs of tire enterprises. Even if the tire market is depressed, the price will rise to the end, and the downstream tire dealers and tire stores can only accept it with indignation. With the arrival of the price rising tide, the tire retail market has continued to decline. In the face of the situation of price without market, some tire store owners have no choice. Even if the epidemic situation is unsealed in some places now, it will still take a long time for the tire market to recover.
With the deepening of price increase, more and more tire enterprises are facing a dilemma in the domestic market. In 2022, the domestic market sales and market can be described as a mess. Although the continuous price increase has stimulated the tire purchase demand, since there is no market for tire stores and dealers to care about the purchase, it is the greatest wish to promote and clear the inventory. On the contrary, overseas business of some tire enterprises is booming, especially in major tire importing countries. However, it is worth noting that more and more countries implement double anti sanctions against Chinese tires. The overseas road of Chinese tires is not smooth.
At the end of the year, it is the time for tire enterprises to make achievements, and tire dealers and tire stores are bound to face enormous pressure. In order to keep pressing the goods, the manufacturer puts forward various reasons for pressing the goods. There is no limit to the threats and inducements such as price rise, shortage, policies, welfare, and changing dealers. As a result, the increasing task volume and the expanding quantity of goods pressed each year continue to expand the warehouse capacity of dealers. However, the capacity of the market will eventually end, and dealers and tire stores cannot become lambs to be slaughtered.
At present, many tire dealers and tire stores are desperate, especially the all steel tire market under the collapse of the freight market. In fact, in the global large tire market, the real demand is mainly concentrated in the domestic market. However, the domestic market is in a mess for only a short time. With the gradual recovery of logistics and transportation in the domestic market, the domestic big tire market is turning around. However, affected by the downturn of transportation revenue in 2022, the recovery rate of tire business in 2023 will be slow. Therefore, tire people need to endure to usher in the real spring.
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